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Creat Group Corporation

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attaching importance to integrity and moral principle, achieving win-win situation through cooperation, being perseverant and persistent and pursuing innovation and excellence.

Since its establishment, Creat has been attaching great importance to the building of corporate culture, advocating the enterprising spirit of ‘being loyal, united, diligent and progressive’, and calling on Creat’s staff to integrate entrepreneurial zeal with realistic entrepreneurial rationality and practical entrepreneurial actions in a systematic manner, to successfully make the enterprise move into development period from start-up period. Creat in development period is characterized by more stable strategic decisions, more relational business operations, more standard system management and more distinct corporate culture. By conducting in-depth summarization of historical experiences and taking the enterprise’s characteristics in the new era into consideration, the Board of Directors of Creat Group under the leadership of Chairman Zheng Yuewen has proposed the core concept of corporate culture of ‘attaching importance to integrity and moral principle, achieving win-win situation through cooperation, being perseverant and persistent and pursuing innovation and excellence’, which made the system of Creat’s corporate culture more complete, and more precisely indicated that Creat’s staff in development period must have the new spirit of passing on history, advancing with times, achieving continuous self-improvement as well as harmonious and joint progress.

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